With a few clicks and the knowledge you already possess, you can create lead-generating content that demonstrates your authority on the subject and helps position you as the go-to real estate agent in your area. The real power of using TikTok comes from its simplicity. With TikTok, you have the power to give your clients valuable information without spending hours generating the content. ![]() Understanding how TikTok works and using it effectively shows your clients that you’re one step ahead of your competition. Around 36% of people surveyed in a recent Zillow poll say that they’d be willing to purchase a home they’ve never seen in person entirely online.Īs a result of this growing need for online presence, real estate agents need to be savvier with their marketing than in years past to generate leads in their community. Nowadays, as a result of the Covid-19 pandemic, virtual home tours are all the rage and when it comes to social media marketing for real estate, platforms like Facebook and Twitter are all too often your first stop when trying to generate new leads. Think back to the glory days of open houses, when the promise of free food and a walking tour through a local home was enough to bring the community together and focus the attention of every potential homebuyer on the properties you were selling. Cait Carter Last Modified: Septem10 min readĪ hot housing market is a boon for realtors, and TikTok for real estate agents has the power to turn the tide of that never-ending competition for leads in your favor.
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